This quote which Jeff Bezos from Amazon, “Your brand is what other people say about you when you’re not in the room.” spoke to us greatly. It is placed in our heart permanently. This isn’t the most original quote. Marty Neumeier in his book Brand Gap said something similar, ‘Brand is not what you say it is. It is what they say it is.” But Bezos’ quote spoke to us deeper because it ties the nature of branding and human together.
What do we really say about others when they aren’t in the room? This make us reflect about who we are as a small branding & digital studio in Everett. What do they really say about us? We hope they say we are a hard working, driven, smart, dedicated group of designers who care about client’s business more than our own business. Because at the end of the day, if our clients do well we become better branding company.